Vision & Values


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Purpose Purpose
Purpose

We believe in partnering and innovating to build and power a better world.

Vision Vision
Vision

Leveraging our global expertise and insight, we are a trusted partner in transforming our customers’ performance.

strategy strategy
strategy

Our priorities:

  • Product support to increase customer loyalty through greater integration and performance by strengthening our customer value agreements, expanding our rebuild business and continuing to grow our equipment population.
  • Full cycle resilience to build more reliable and consistent earnings.
  • Sustainable growth in the marine, used, rental and power business, to increase our equipment population and help drive additional product support growth.

our values

Trusted Icon Trusted Icon

Trusted

We act ethically and honour our commitments.

collaborative Icon collaborative Icon

Collaborative

We build diverse and respectful partnerships.

Innovative Icon Innovative Icon

Innovative

We look for new and better ways to serve our customers.

Passionate Icon Passionate Icon

Passionate

We are driven to safely deliver results.

Safe & Inclusive Icon Safe & Inclusive Icon

Safe & Inclusive

We prevent injuries and act with compassion and respect.


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